Apple's long quest to improve Apple Maps is set to continue
as the Californian company buy Coherent Navigation, a company with
expertise in high-accuracy GPS and navigation services.
When Apple Maps first arrived on the scene it wasn't exactly the runaway success they hoped it would be, with buildings popping up in rivers and Luton located by the sea.
Thankfully the app has improved a lot since then, but still trails behind its ever-popular rival, Google Maps.
The
company have refused to state their plans for the new acquisition,
instead releasing a rather non-committal statement, "Apple buys smaller
technology companies from time to time, and we generally do not discuss
our purpose or plans."
There are no details about how much Apple
spent on the mapping company, but Coherent Navigation's CEO, Paul G.
Lego (awesome name, we know), has been listed as an Apple employee for
the last five months on LinkedIn.
Could Coherent Mapping bring the
significant improvements Apple needs to finally overthrow Google Map's
reign? Well, at least it seems Apple is finally going in the right
direction with its mapping technology.
