Nowadays one of the biggest issues regarding mobile devices
is the battery packed inside. Despite their short lives being a major
drawback, Apple doesn’t share the same concern.
Well, John Ive doesn’t anyway. The Apple design boss sided said in an interview with the Financial Times that packing a better battery would make the handset heavier and less ‘compelling.’
Favouring
style over substance, the report claims Ive said that “it’s because
it’s so light and thin that we use it so much and therefore deplete the
battery.”
While the iPhone 6 battery lasts around a day, at least now there’s the iPhone 6 Plus for those looking for a significantly beefier battery.
Most
people that go for the iPhone admittedly prioritise the design amongst
all else, so Ive has a point. However he could have avoided headlines by
stressing that increased battery life was something Apple is working on
– just a thought.
In the same interview, Ive also spoke about the upcoming Apple Watch – which gets unveiled at a special launch event tomorrow, March 9.
Discussing
Cupertino’s debut wearable, Ive says he is more focused on making it
the best he can rather than launching a smash-hit product.
“I’m
much more concerned about how we can make them as good as possible than
how many we’ll sell,” he stated. “We’re brutally self-critical and go
through countless iterations of each product.”
However, reports suggest Apple may have held back on the substance once again. Last month we heard that the Apple Watch battery is underwhelming, reportedly lasting less than a day on a single charge.
